The Instagram Lite app is in the process of testing in India said Vishal Shah, the VP of the Product at the Facebook ‘Fuel for India’ virtual event on Wednesday. The app size is less than 2MB which is a great plus for users. It is also focused on helping creators and influencers grow their social presence through the ‘Born on Instagram’ programme. The app was available on Google Play for download in September.
The new Instagram Lite was specifically made for Android devices and was designed to offer the core Instagram experience. It will be also available in several Indian languages – Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu.
“Today, we’re announcing the test of IG Lite in India,” said Shah during his keynote at the Facebook Fuel for India event. “It was built to provide access to high-quality Instagram experience to our users in India, irrespective of the device, platform, and the network that they are on.”
Instagram conducted a research in the country that resulted in a “compromised Internet experience, as a result of low-memory phones and heavy-sized apps”. The company said that the research laid the basis for testing the new lightweight app in the country. Facebook is touting the new version and claims that it can deliver an improved speed, performance, and responsiveness.
The new programme put forth by Instagram especially for influencers and creators is getting quite the buzz in the country. The ‘Born on Instagram 2.0′ creator programme has been released in India and interested creators can sign up on the official portal.
The programme will go on for a period of six months. Masterclasses on various topics will be offered from internal and external experts. Collaboration and mentorship opportunities will also be made available for creators.
