Riya Khattar, a psychology graduate, comes from a family that owns an apparel company, which may have encouraged her interest in fashion and entrepreneurship. Heart Up My Sleeves’ goal is simple: to add glam to a woman’s clothing or complete wardrobe by adding detachable sleeves, resulting in a sleek and sophisticated aesthetic. Brooches and capes are also included for a complete transformation. Her father’s factory in Delhi, where she has employed two tailors, produces the sleeves, capes, and brooches.
She noticed that individuals were not spending much money during the pandemic, especially on new clothes. She was then inspired to design a specialized product that could be worn with existing clothing to give a completely different look, feel, and style. Riya submitted her idea on Shark Tank India and won Rs Rs 25 lakh in funding from investors Vineeta Singh and Anupam Mittal, resulting in the creation of her brand Heart Up My Sleeves, which has since grown in popularity.
Some sleeves stand out, while others exude elegance. Chandani Khattar, Rhea’s older sister, has a master’s degree from New York City and is a co-founder. She has solid business experience as well as being a fashion specialist. Heart Up My Sleeve is aimed at ladies aged 18 to 33 from all around the world. It also has a lot of influencers wearing it on their sleeves. They were utilized in one of Tony Kakkar’s music videos by Hansika Motwani. Komal Pandey, Niki Mehra, Bandagi Kalra, and Ankita Tiwari have also experimented with sleeve styling.
Heart Up My Sleeves began with a $10,000 investment and has already amassed a revenue of Rs 15 lakh. Riya sought a 25-lakh investment in exchange for a 15% stake in his company on Shark Tank India. Indian Sharks Vineeta Singh and Anupam Mittam invested ₹25 lakhs into this company with 15 percent equity in exchange for an extra 30 percent shares. Overall, she requested Rs. 25 lakhs in exchange for 15% equity, but in the end, she agreed to give 30% equity in exchange for the same amount.
The current business strategy is direct-to-consumer (D2C), with products sold through the company’s website. In the future, Rhea hopes to list the brand on all e-commerce sites. Rhea claims to be the first to introduce these items in India, and they anticipate some healthy competition in the market in the future.
